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Click4Nature was created to empower environmentally-conscious shoppers with a means to positively impact the Earth while they shop. When you begin your shopping through Click4Nature, you will be comforted to know that part of your purchase will go toward protecting the Earth!

How is this possible? SayreNature, the owner of Click4Nature, is a member of the Amazon Associates Program. As an Amazon Associate, we receive a small percentage of each qualifying purchase that passes through our link. The referral fees Click4Nature generates will help fund SayreNature's Conservation Fund. Our Conservation Fund will be used to protect the Earth in the following ways:
  • Most of the fund will go toward purchasing endangered habitats
  • Some of the fund will go toward restoration and management of the habitats
  • Some of the fund will go toward directly funding conservation research
  • Some of the fund may go toward infrastructure on the properties to support research
  • Some of the fund may go toward supporting local communities via conservation jobs and conservation education
To learn more about Click4Nature's Conservation Fund goal and fund disbursements to date, please visit this link.

We have designed our website to enable you to get to your shopping as quickly as possible. In a style similar to Google, the Click4Nature homepage is designed to be simple and direct to the point. Users who begin their shopping on the homepage are quickly taken to the products of their choice so that they can get on with their shopping experience. Any item you purchase costs the same whether or not you initiate your purchase through Click4Nature. So, there's no reason not to begin your shopping through Click4Nature!

It is important to note that we do not donate our conservation fund to charity. Instead, SayreNature's Conservation Fund is used to directly purchase (and own) the property and to directly fund individual researchers of our choice. Therefore, the portion of your Amazon purchase that results in a referral fee being paid to Sayre Nature Adventures, LLC is not tax deductible. SayreNature is not a 501(c)(3); we are not a not-for-profit entity. We are a for profit corporation.

It is important to understand that SayreNature actively supports a number of high-quality conservation organizations. We donate to environmental causes that best fit our corporate mission and environmental ethic. However, as a for profit corporation, we are limited in the amount of deductions we can take each year for our charitable contributions. That is why we started the Click4Nature project--to provide another means to benefit the Earth beyond our charitable donations.

Shopping and donating to charities are two, separate activities. Just as we donate to environmental charities each year, we encourage you to do the same. When you shop, we encourage you to do so through Click4Nature because a portion of your purchase will go directly toward saving the Earth!

But there's more to understanding why Click4Nature is a beneficial project. SayreNature has overhead costs just like conservation organizations do. If we donated the funds generated via Clcik4Nature to not-for-profit conservation organizations, then some of the monies would go toward their overhead costs. The net result would be too much of the referral fees generated through your shopping activity going toward overhead costs and therefore fewer dollars going toward protecting the Earth.

Furthermore, in general, most not-for-profits are notorious for poor overhead management. SayreNature tries to keep the overhead costs of our Click4Nature project below 12%. This is better than the best managed conservation organizations according to Charitable Choices.

Here are the overhead numbers for several well-known environmental charities according to that website--and these organizations are considered to have good overhead management:

Administrative and Fundraising Overhead as a
Percentange of Revenue (as of 01/01/2008)
  • African Wildlife Foundation: 14.9%
  • Defenders of Wildlife: 23.1%
  • National Wildllife Federation: 16.1%
  • The Nature Conservancy: 13.7%
  • The Wilderness Society: 21.1%
  • World Wildlife Fund: 15.1%
Note: You can also check out a charity's rating at Charity Navigator.

Whereas overhead costs of a not-for-profit should not be the sole criterion used to determine the effectiveness of a given organization, it is the most useful litmus test for the discussion here. After all, we are looking to maximize the amount of your shopping dollars that go directly toward protecting the Earth!

Photo of SayreMedia Founders Jeff and April Sayre Jeff and April Sayre Sayre Nature Adventures, LLC (SayreNature) was founded by Jeff and April Sayre in 2002 to provide high-quality natural history tours during the few weeks of vacation that Jeff took from his ecological consulting company each year. They led clients on nature adventure tours of the rainforests of Central America. Clients taking their tours were very impressed with the Sayres' professionalism, attention to detail, and expertise.

In 2005, they decided to suspend tour operations and realign the company's mission to leverage Jeff's business acumen and April's creative prowess. They realized two things: first, although there are many non-profit conservation groups spreading the word about nature, most people still remain unconnected to the natural world; second, while conservation education is important, the best insurance is habitat protection through onwernship. It is these two, key factors that drive SayreNature today.
SayreNature is currently developing a new web property and several new media projects that will be geared toward helping reconnect people with nature. To facilitate this mission, Jeff transitioned from his partnership at a leading ecological consulting firm to focus his fulltime efforts on building and growing SayreNature.

"How was the tour? Ten out of ten! Jeff and April were superb."
- Gretchen Woelfle, Los Angeles, CA

"This is the best trip I've ever taken!"
- Joyce Gray, Ft. Wayne, IN

Photo of SayreNature Adventure Tours Jeff with some of the participants on a SNA tour of Panama in 2002

Jeff Sayre with sea turtle nestling Jeff is tired, but happy, after a long night of protecting green sea turtle hatchlings Jeff and April Sayre are naturalists, entrepreneurs, and new media visionaries. They both have strong backgrounds in biology and business management, as well as extensive experience in writing, publishing, and video production.

They have traveled extensively throughout the world studying, photographing, and videoing animals and natural events. Some of their adventures include Madagascar, the Galapagos Islands, Panama (7 times), Amazonian Peru, and the cloud forests of Ecuador and Costa Rica.

They are very involved in conservation projects both at home and in the tropics. From restoring their yard with over 400 species of native Indiana plants, to helping sea turtle scientists with research and conservation work in the Caribbean, to providing funding to Peruvian ecolodge owners to protect primary, virgin rainforest, the Sayre's have a hands on approach to teaching about nature and protecting it.
Together Jeff and April Sayre authored a book on North American hummingbirds released by NorthWord Press in 1996. They also co-wrote the award-winning children's picture book One is a Snail, Ten is a Crab. It was honored as an American Library Association's 2004 Notable Children's Book and it received the Center for Children's Books 2003 Blue ribbon award for non-fiction.

In the late 80's and early 90's they produced nature and science videos and were on-camera hosts for a proposed pilot television series on birdwatching for a well-know cable TV network.

A bucket full of newly hatched green sea turtles A bucket full of newly hatched green sea turtles
April Pulley Sayre is an award-winning author of over 55 natural history books for children and adults. Her read-aloud books, known for their lyricism and scientific precision, have been translated into French, Dutch, Japanese, and Korean. She is best known for pioneering literary ways to immerse young readers in natural events via creative storytelling and unusual perspectives.

April’s books have received high honors. Dig, Wait, Listen: A Desert Toad's Tale received a Riverbank Review Children’s Book of Distinction, ALA Best of Editor’s Choice, and starred reviews. If You Should Hear a Honey Guide received the John Burroughs Award and was chosen as a notable book by the Smithsonian. Home at Last: A Song of Migration and Trout, Trout, Trout: A Fish Chant were on the prestigious science read-aloud lists created by experts Terrence Young and Coleen Salley. Sayre writes in-depth about scientists in books such as Secrets of Sound: Studying the Calls of Whales, Elephants, and Birds, a starred review/ALA Editor’s choice book which was included in a list of the all-time best children’s books about the scientific process.

One of April's most recent non-fiction picture books, Stars Beneath Your Bed: The Surprising Story of Dust, received some very exciting news. It was awarded the 2006 AAAS/Subaru Science Books & Films Prize for Excellence in Science Books.

April is a member of the Phi Beta Kappa Society, having graduated from Duke University with a Bachelor of Arts in Biology in 1987. Before becoming a freelance author in 1991, she worked for the National Wildlife Federation and National Geographic Society. In 2000, April graduated with a Masters in Fine Arts (MFA) in Creative Writing from Vermont College.

To learn more about April's amazing work, visit her website.
Before transitioning to SayreNature as its full-time CEO, Jeff Sayre was a Director and partner at the 120-person firm of JFNew--one of the leading natural resources and ecological consulting firms in the United States.

Over his six year tenure at JFNew, he was charged with turning around a failing division of the company that had never turned a profit. In less than three years, he transformed the division into the most profitable division in the company (both by margin and dollars). Along with his corporate leadsership duties, Jeff was a consulting restoration ecologist, spending part of his time designing restoration plans, conducting Endangered Species Assessments (ESAs), and running one of the Midwest's largest native plant nurseries.

He graduated with honors from the University of Notre Dame, receiving two degrees: a Bachelor of Science degree in microbiology in 1986 and a Masters of Business Administration (MBA) degree with concentrations in marketing and management information systems in 1988.

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